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02 июня 2017
We have reached 12.1 M views in just 4 weeks after uploading our 10 videos in youku and qq.video.com (tencent video). We used a new method of promoting videos: big data analyze. As a result, in the me... more
We have reached 12.1 M views in just 4 weeks after uploading our 10 videos in youku and qq.video.com (tencent video). We used a new method of promoting videos: big data analyze. As a result, in the meeting with VP Content, Alibaba the question to us was “how do you grow so fast?”
The average number of views per video is 400K, the average view time is 68%. Perhaps, such a high number of views for educational videos has never been observed. Only music videos and animated movies usually gain these numbers in such a short period.
In 2016 we became the fastest growing (in terms of the number of views) content provider for parents in China having reached 100 M views, our goal in 2017 is to become #1 in terms of the number of views in China reaching 1B views. For us the number of views means distribution of our knowledge, helping parents, winning their trust as well as traffic for our ecommerce that we plan to open in 2017. The most expensive thing for any ecommerce is traffic, and we are actively resolving this issue)

02 мая 2017
Just finished a meeting with William, gogoso founder.
1st Insight:
Many good products - but not too many traffic resources to support sales. He who has traffic is a king.
2nd In... more
Just finished a meeting with William, gogoso founder.
1st Insight:
Many good products - but not too many traffic resources to support sales. He who has traffic is a king.
2nd Insight:
Wechat can be #2 ecommerce in China within the next 5 years. It will beat Tmall. Seriously. Most Brands are putting all efforts in wechat now because in wechat they can attract traffic for their own ecommerce and platforms.
3rd insight:
Tmall is like an online game, InApp purchase. Many things are free for merchant, but if you want to grow and achieve big things you should pay a lot. Tmall earns money not from marketplace commission only, but from services, ads and other things.
4th insight:
Fujian province government put many efforts to promote factories. Today I visited a special office building only for ecommerce departments of factories. 8 rmb for 1 sqm monthly. All services, logistic, crossbord, association, showrooms, events - and babystep.tv was invited to deliver a speech for +50 top factories in August, we will present a new era of content-commerce-community business-model and explain how we can work with factories.
We'll share later what we prepared in our ecommerce)

05 апреля 2017
Thank you, babystep.tv Los Angeles team! Together we started producing videos in an absolutely new format in the world for all parents and our partners. Now I'm going to present videos for our Chines... more
Thank you, babystep.tv Los Angeles team! Together we started producing videos in an absolutely new format in the world for all parents and our partners. Now I'm going to present videos for our Chinese partners, and 2 weeks after that for Amazon Prime Video.
Being #1 in the parenting area is a very hard work. Photos can't explain how many hours we work.

17 марта 2017
Finally I can share the news on our new strategic partnership.
babystep.tv and vip.com (with $8.15B of annual revenue, 3-rd biggest ecommerce in China) became strategic partners. babystep provi... more
Finally I can share the news on our new strategic partnership.
babystep.tv and vip.com (with $8.15B of annual revenue, 3-rd biggest ecommerce in China) became strategic partners. babystep provides educational content for vip.com moms. Below the videos vip.com shows reliable products.
The project Alfa test shows the average conversion rate of 0.54%. This is a quite good result since we used educational videos)
What do we provide during our cooperation?
- Attract more users, make them spend more time in the platform, increase the possibility of purchasing
- new channel for sales
- loyalty from their mom-users
The Next big step of cooperating with vip.com is to create hundreds of video reviews by babystep experts of M&A products.
Our expert will choose best products in every product categories and explain why/when you need this product, experts explain how this product can help, not only how to use it like in most reviews. Our team will shoot these videos in the most professional way in our office in LA.
Link for the project:

14 марта 2017
Please meet Shaoming Yang, our Chief E-commerce adviser. Shaoming’s previous places of employment were AliExpress, Head of Merchant Marketing and Operation; Vice GM of TMall Global, in his career he b... more
Please meet Shaoming Yang, our Chief E-commerce adviser. Shaoming’s previous places of employment were AliExpress, Head of Merchant Marketing and Operation; Vice GM of TMall Global, in his career he built one of the biggest parenting verticals in Shanghai.
Shaoming knows key parenting and kids producers and tools that help promote babystep sales in China.
We achieved a big number of views in China, and in 2017 we’ll start our operation in e-commerce, step by step. With Shaoming expertise, connections and passion I believe we can achieve ambitious goals. Welcome to the team, Shaoming!
Mark Zavadskiy big big thank you for the intro with Shaoming!