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Meeting with William, gogoso founder
02 мая 2017
Just finished a meeting with William, gogoso founder.
1st Insight:
Many good products - but not too many traffic resources to support sales. He who has traffic is a king.
2nd In... more
Just finished a meeting with William, gogoso founder.
1st Insight:
Many good products - but not too many traffic resources to support sales. He who has traffic is a king.
2nd Insight:
Wechat can be #2 ecommerce in China within the next 5 years. It will beat Tmall. Seriously. Most Brands are putting all efforts in wechat now because in wechat they can attract traffic for their own ecommerce and platforms.
3rd insight:
Tmall is like an online game, InApp purchase. Many things are free for merchant, but if you want to grow and achieve big things you should pay a lot. Tmall earns money not from marketplace commission only, but from services, ads and other things.
4th insight:
Fujian province government put many efforts to promote factories. Today I visited a special office building only for ecommerce departments of factories. 8 rmb for 1 sqm monthly. All services, logistic, crossbord, association, showrooms, events - and babystep.tv was invited to deliver a speech for +50 top factories in August, we will present a new era of content-commerce-community business-model and explain how we can work with factories.
We'll share later what we prepared in our ecommerce)

Filming in Los Angeles
05 апреля 2017
Thank you, babystep.tv Los Angeles team! Together we started producing videos in an absolutely new format in the world for all parents and our partners. Now I'm going to present videos for our Chines... more
Thank you, babystep.tv Los Angeles team! Together we started producing videos in an absolutely new format in the world for all parents and our partners. Now I'm going to present videos for our Chinese partners, and 2 weeks after that for Amazon Prime Video.
Being #1 in the parenting area is a very hard work. Photos can't explain how many hours we work.

babystep.tv + vip.com = partners!
17 марта 2017
Finally I can share the news on our new strategic partnership.
babystep.tv and vip.com (with $8.15B of annual revenue, 3-rd biggest ecommerce in China) became strategic partners. babystep provi... more
Finally I can share the news on our new strategic partnership.
babystep.tv and vip.com (with $8.15B of annual revenue, 3-rd biggest ecommerce in China) became strategic partners. babystep provides educational content for vip.com moms. Below the videos vip.com shows reliable products.
The project Alfa test shows the average conversion rate of 0.54%. This is a quite good result since we used educational videos)
What do we provide during our cooperation?
- Attract more users, make them spend more time in the platform, increase the possibility of purchasing
- new channel for sales
- loyalty from their mom-users
The Next big step of cooperating with vip.com is to create hundreds of video reviews by babystep experts of M&A products.
Our expert will choose best products in every product categories and explain why/when you need this product, experts explain how this product can help, not only how to use it like in most reviews. Our team will shoot these videos in the most professional way in our office in LA.
Link for the project:

Meet Shaoming Yang, our Chief E-commerce adviser.
14 марта 2017
Please meet Shaoming Yang, our Chief E-commerce adviser. Shaoming’s previous places of employment were AliExpress, Head of Merchant Marketing and Operation; Vice GM of TMall Global, in his career he b... more
Please meet Shaoming Yang, our Chief E-commerce adviser. Shaoming’s previous places of employment were AliExpress, Head of Merchant Marketing and Operation; Vice GM of TMall Global, in his career he built one of the biggest parenting verticals in Shanghai.
Shaoming knows key parenting and kids producers and tools that help promote babystep sales in China.
We achieved a big number of views in China, and in 2017 we’ll start our operation in e-commerce, step by step. With Shaoming expertise, connections and passion I believe we can achieve ambitious goals. Welcome to the team, Shaoming!
Mark Zavadskiy big big thank you for the intro with Shaoming!

babystep news for 2016
13 февраля 2017
What an incredible year for babystep.tv in 2016!

From 0 o 1 mln subscribers
From 0 to 100 mln views
babystep biggest parenting content provider in China in terms of views... more
What an incredible year for babystep.tv in 2016!

From 0 o 1 mln subscribers
From 0 to 100 mln views
babystep biggest parenting content provider in China in terms of views, subs, platforms.
Thank you team, partners! This is just the beginning.

A short roundup:

February - operations in China launched
April - Beijing office opened
June - became one of Youku's TOP10 content providers
July - TOP10 status on Toutiao achieved, China's fastest growing content provider
August - Chinese Business License received and our app featured in the AppStore in Korea
September - VIP.COM e-commerce cooperation launched, babystep.tv becomes the key content provider for the strategic parenting sector, and our app was featured in the AppStore in Canada
October – Chinese company bank account opened, first income from Chinese operations received
November – babystep.tv is #1 content provider on Baobaozhidao (Baidu app for moms) with 515k subscribers
December - babystep.tv is #9 in the education section of LeEco's video platform, first shipment of babystep furniture sent to China
January - 8 people working in babystep.tv's China office

Geography

Beijing, Shanghai, Guangzhou, Shenzhen, Dongguan, Tianjin, Hangzhou, Xian, Hong Kong
International partnerships launched in:
Australia, Brazil, Canada, Egypt, France, Germany, India, Indonesia, Italy, Japan, Korea, Nigeria, Poland, Russia, Turkey, Spain, UK, and US

Our records in 2016

1 hour to close and sign a cooperation agreement at the first meeting (it was with the Iqiyi video platform, a Baidu company)
2 mobile applications developed - babystep.tv and babystep.tv Experts
23 professional events and exhibitions attended
25 experts from North America and Europe joined babystep expert platform
98 business projects launched with 75 partners
120 prototypes of babystep.tv furniture tested
240L of coffee consumed in meetings
249 days spent on business trips
15,000 questions on our social media answered
60,000 shares of our videos
75,000 Chinese Kindergartens got access to our video content and education
1,000,000 subscribed to our channels in China
1,500,000 views during first 8 hours after posting only one of our videos on iBeiliao
10 mln views in 5 weeks on LeEco's video platform
100 mln views generated in 2016 in China

babystep.tv is No. 9 top content provider in LeTv!
23 января 2017
babystep.tv has become #9 education content provider in LeTv (the biggest Chinese video platform). Not specifically in parenting but in the whole educational sector. Way to go!

GWC event: meeting of CEOs
20 декабря 2016
Yesterday I was really surprised when I understood the format of the meeting I was invited to. Sam Altman (CEO Y combinator) wants to open an office in China in 2017, and GWC has organized an event an... more
Yesterday I was really surprised when I understood the format of the meeting I was invited to. Sam Altman (CEO Y combinator) wants to open an office in China in 2017, and GWC has organized an event and invited CEOs of the largest investment companies in China: Shunwei, Alibaba, Baidu, Matrix and other. Babystep was the only one startup, the others operate with Billions of dollars) It has been very honest and insightful 1.5 hour meeting and a chance to ask many questions)

babystep.tv at Hangzhou and GWC!
16 декабря 2016
Thank you, Hangzhou and GWC! It's was a great meeting and lots of new connections with E-commerce, video and other platforms. Many close connections and CEO's community in GWC have been established at... more
Thank you, Hangzhou and GWC! It's was a great meeting and lots of new connections with E-commerce, video and other platforms. Many close connections and CEO's community in GWC have been established at G20 expo.
Below are the photos from the event with the biggest parenting experts in China.

babystep.tv at China Infant and Toddler Forum
05 декабря 2016
Tomorrow at 9:50 (China National Convention Center, Beijing) I will deliver a 30-minute speech about the big opportunity at "China Infant and Toddler Forum" organized by the government and Alibaba (Yo... more
Tomorrow at 9:50 (China National Convention Center, Beijing) I will deliver a 30-minute speech about the big opportunity at "China Infant and Toddler Forum" organized by the government and Alibaba (Youku). I would like to welcome all our current and new potential partners to join the event, meet our team and discuss our cooperation.

Meeting with Ola company in India, new ideas!
28 ноября 2016
Ola is an incredible company from India! This is not just a taxi company, it is a huge ecosystem in the mobile industry. They launched Ola money and now have become the biggest company specializing in... more
Ola is an incredible company from India! This is not just a taxi company, it is a huge ecosystem in the mobile industry. They launched Ola money and now have become the biggest company specializing in the Internet money transactions in India. Recently they have launched Ola Media with Apple Music and other big players. babystep.tv will be happy to be a part of the biggest content providers for Ola. Hopefully Ola baby will be launched in the near future - this is an incredible idea we have developed together during the meeting. Anand Subramanian Gurpreet Singh, thanks a lot for the meeting and inspiration!

Meeting 5 biggest companies in India
28 ноября 2016
Thank you, Gurpreet Singh and Bangalore!
We met 5 big companies, biggest Indian media Yourstory.com and head of Accel partners India. So many meetings and insights from India! The Indian marke... more
Thank you, Gurpreet Singh and Bangalore!
We met 5 big companies, biggest Indian media Yourstory.com and head of Accel partners India. So many meetings and insights from India! The Indian market is open for good parenting products and services, but scaling here should only be implemented in close cooperation with strong local partners.

New insights from Gurpreet Singh and Raghunandan Gangappa
24 ноября 2016
Today we met with Gurpreet Singh, a very interesting entrepreneur Raghunandan Gangappa, the founder of Taxi for sure, he sold his company to Ola cabs for $200M. We have received many insights on how t... more
Today we met with Gurpreet Singh, a very interesting entrepreneur Raghunandan Gangappa, the founder of Taxi for sure, he sold his company to Ola cabs for $200M. We have received many insights on how to run business in India! But the most interesting part is that he is a young father of 2 kids, he shared his parenting experience with us. We keep on exploring the Indian market. Thank you very much, Raghunandan!

babystep.tv is #1 Channel in the biggest app in China!
22 ноября 2016
Today babystep.tv has become #1 Channel in the biggest app in China created for moms by Baidu with 420,591 subs. It's been only 1.5 months when we started to upload our videos!
The number of b... more
Today babystep.tv has become #1 Channel in the biggest app in China created for moms by Baidu with 420,591 subs. It's been only 1.5 months when we started to upload our videos!
The number of babystep.tv subscribers is growing extremely fast. The number of our subscribers exceeded that of the most popular Chinese Pediatrist 崔玉涛 (he has a parenting show on CCTV and 10 bestseller books). We have gained 10 times more views and likes.
About the app:
baobaozhidao – an app for moms created by Baidu, 20M users.

babystep.tv in Bangalore: bullet points
17 ноября 2016
Bangalore GMIC brought new thoughts and ideas on how to understand and enter the Indian market.
babystep CEO's bullets points:
1. Millennials will change landscape of social media and ec... more
Bangalore GMIC brought new thoughts and ideas on how to understand and enter the Indian market.
babystep CEO's bullets points:
1. Millennials will change landscape of social media and ecommerce next 5 years.
2. Indian teams need women in their companies for creating products that women like
3. Professional content providers can build a really huge community and commerce in India with local platform like Sharechat and others.

After-party thoughts:
In China the most powerful companies are BAT (Baidu, alibaba, tencent).
In USA: Facebook, Amazon, Google, Apple.
In India they don't have any big companies, only carriers now have huge money and opportunities. But of course they lose this potential)

babystep.tv will attend GMIC 2016, Bangalore. Way to go!
14 ноября 2016
One year ago, babystep.tv won a startup competition in "Best social responsible startup" nomination. This year I'm participating in the panel discussion "Mobile India - the new way of life". See you i... more
One year ago, babystep.tv won a startup competition in "Best social responsible startup" nomination. This year I'm participating in the panel discussion "Mobile India - the new way of life". See you in Bangalore on November 16th!
bangalore.thegmic.com/
We’ll open our office in India within the next 3-5 month))
Gurpreet Singh thank you very much for your valuable support at GMIC event and all the possibilities you provide for startups all over the world.

babystep.tv in Beijing
13 ноября 2016
Finally in Beijing. We'll be there for the next 2 days.

CEO's vision: Past-Present-Future
27 октября 2016
CEO of a company is the Future.
The team is the Present.
Shareholders are the Past.
Shareholders/Past is a foundation on which everything started to grow, the support of the compa... more
CEO of a company is the Future.
The team is the Present.
Shareholders are the Past.
Shareholders/Past is a foundation on which everything started to grow, the support of the company. This is a core and essence, an invisible concrete for all bricks which the company is built upon. Those who forget about the past do not have the future – this saying acquires a new meaning in this respect. When forgetting the past, a company can start making things that it was not initially founded for and eventually this will result in a quick breakdown. The shareholders’ task is the growth of profits, providing capitalization, safety and harmony inside the company, commitment to the values and building a corporate culture. Thus a reliable support on the past provides a strong basis for the company, creates milestones and the core in difficult situations.

The team/present is an element that implements everything. This is a source of implementation of ideas and plans. “To live here and now” – acquires a new meaning once again. Happiness of a company, in other words, its success, depends on living the dreams and plans with quality, i.e. implementation of plans must be of a top quality in order to achieve success. “Happiness” of the company and its team is not possible without scrupulous step-be-step implementation. Again we can look at the “quick hypothesis testing” approach from a new perspective. This means that companies which constantly and quickly test their hypotheses live through “here and now” to the core. Consequently they have more chances to build/find successful models.

CEO/future is Head of the company who lives in 3D: past, present, future. If he or she harmoniously cooperates with the past (shareholders) and the present (employees), then CEO can focus on the future. Why it’s important for CEO to keep dominating focus on the future? Future is a boundless source of energy for building a powerful company. The future if supported by real achievements and the team, if it is attractive, reliable and captivating, it leads to raising any funds, attracting all sorts of people, partners, clients, profits.
Why to understand that everything is ok, a quick test:
Past/shareholders – a feeling of gratitude.
Present/employees – a feeling of joy.
Future – inspiration.
When thinking of the past, present and future I have the above mentioned feelings and I suppose that everything is close to harmony and progressive success. Otherwise, one should understand that something causes “background noise” and carefully resolve the issue.
I wish all of us be inspired with gratitude and joy!
The photo of the sunrise for inspiration.)

ibeiliao: babystep breaking news from China
24 октября 2016
babystep breaking news from China:
We have achieved 80% traffic in ibeiliao (30,000 kindergartens, 8M parents):
red line views for only one babystep video:
751,504 views
1,... more
babystep breaking news from China:
We have achieved 80% traffic in ibeiliao (30,000 kindergartens, 8M parents):
red line views for only one babystep video:
751,504 views
1,231,178 views
490,815 views
384,592 views

babystep ecommerce will be opened in ibeiliao within next 2-3 months

The first lesson I've learned in China
23 октября 2016
The first lesson that I've learned in China:
Meet you partner once every month.

China Kids Expo
18 октября 2016
babystep.tv is taking part in China Kids Expo 2016.

babystep online store in taobao!
11 октября 2016
That’s how I feel when completing all the procedures and finally opening babystep online store in taobao!

babystep.tv is No.4 in Chinese Apple TV
21 сентября 2016
babystep.tv ranks 4-th in Chinese Apple TV in education category.
www.appannie.com/apps/appletv/top/china/education/

RBC breaking news
20 сентября 2016
Ainar Abdrakhmanov and his team created a product that sets records of views in China.
The next step is offline launch.
Watch how this will be realized.
P.S. You should see that e... more
Ainar Abdrakhmanov and his team created a product that sets records of views in China.
The next step is offline launch.
Watch how this will be realized.
P.S. You should see that enthusiasm with which Ainar talks about parenting. His 5-year old son has read more than 200 books, he is learning Chinese and knows that he is responsible for his mom when dad is at work.

babystep.tv parenting videos have been watched by over 73M people. Learn how this video library for parents reached 3rd place in the TOP iOS apps in Education category
Proof link: www.rbc.ru/own_business/19/09/2016/57dfcd879a7947fc2ad7db28

Alibaba's great event for leading content providers
12 сентября 2016
This Saturday on September 10, Alibaba gathered all their best content providers in Beijing. Babystep, as a #1 parenting content provider, was provided with the fabulous sweet-home exhibition stand an... more
This Saturday on September 10, Alibaba gathered all their best content providers in Beijing. Babystep, as a #1 parenting content provider, was provided with the fabulous sweet-home exhibition stand and was paid for the most expenses. Our team met new partners, communicated with new subscribers, gave cute presents! As always we are wholeheartedly grateful to our elder sister Olga, Vice President of Youku (Chinese Youtube), for her sincere and valuable support.

Small steady steps for babystep furniture, one giant leap for children
12 сентября 2016
Two years passed. We have designed, produced and tested 150 babystep furniture prototypes, we selected all the standards and sizes ourselves – the majority of them do not correspond with those present... more
Two years passed. We have designed, produced and tested 150 babystep furniture prototypes, we selected all the standards and sizes ourselves – the majority of them do not correspond with those presented in the market today, there are some developed products that haven’t been in the market. Why? Because children furniture items were made by designers and production engineers (it seems that they saw children only on Facebook photos) and quickly sent them for sale, they didn’t make any tests. We did. We delivered the furniture to parents, received feedback, made proper modifications, delivered again and so on. Now we are at the stage of preparation for furniture manufacturing in cooperation with the largest manufacturer of kids furniture in Eastern Europe. Chinese parents will be the first to enjoy these furniture items, followed by USA, Russia, and Europe. I think we’ll be able to start selling in 2016. The irony is that we have arranged fully functional room for my son only couple of months ago and he began to worry again that we would give the furniture to other families or send it to the US for filming. Our goal in 2017 is to equip 1M children’s rooms with babystep furniture.

As to my presentation in 2014, frankly speaking, I don’t remember in detail what I was telling, but what is the most important is that my son has always been with me. And now, he is also a member of the hackathon team on the island. He accompanied me many times in my business travels all over the world. I am not gonna be a shoemaker whose son goes barefoot ))
He told me recently:
"Daddy, I’m not ready to make the school on my own so far, I think I’ll make one when I’m 10."
So be it, we’ll witness the rise of the babystep school in 5 years)

Featuring in Canada, silver medal
10 сентября 2016
Our videos are featured in Canada again!
No.2 in category Preparing for Baby
US AppStore team, we are eagerly waiting!

Baidu promotion: reaching the stratospheric level
07 сентября 2016
The Baidu team and our videos have cut all the records: babystep.tv is the fastest growing channel in Baidu app for moms – 27,669 subscribers in a first week after releasing the videos.
Baidu i... more
The Baidu team and our videos have cut all the records: babystep.tv is the fastest growing channel in Baidu app for moms – 27,669 subscribers in a first week after releasing the videos.
Baidu is promoting us on all channels, this morning the first batch of push notifications was sent to 6M moms and ... 44,500 subscribers at the end of the day!

Work with Baidu? Yes, we do!
05 сентября 2016
The testing week with Baidu has yielded wonderful results!
Hundreds of likes and comments, each video has brought thousands of views.
Normal flight... we have received a proposal on st... more
The testing week with Baidu has yielded wonderful results!
Hundreds of likes and comments, each video has brought thousands of views.
Normal flight... we have received a proposal on strategic cooperation!)
Moving forward!

Ps:
7.6万 means 76,000
The symbol 万 signifies 10,000

babystep.tv Hot News
25 августа 2016
Once again we hit the top list in Korean app store this week, but this post is not about that. Last week, CAM invited us to meet with Baidu – the last China’s giants we haven’t worked with so far. A c... more
Once again we hit the top list in Korean app store this week, but this post is not about that. Last week, CAM invited us to meet with Baidu – the last China’s giants we haven’t worked with so far. A couple of days passed, and... voila! They are featuring us in the app for moms. Just wait a bit, and in some 2-3 months you’ll be able to find babystep.tv videos immediately after entering your question. No need to open another page, Baidu will instantly show our video below your search request, as an answer to your question. Do the math, and you’ll realize how impressive potential numbers of views might be.
The most important thing now is step by step execution)

In China we grow, way to go!
05 августа 2016
What a wonderful end of the week!
1. Today, over 30 million women, Youku (Chinese Youtube) users, received push notifications on their smartphones with invitation to babystep channel. babystep... more
What a wonderful end of the week!
1. Today, over 30 million women, Youku (Chinese Youtube) users, received push notifications on their smartphones with invitation to babystep channel. babystep is Youku editor’s choice.
2. Our post in babystep channel on weibo (Chinese Twitter) has attracted 460,000 views during 4 hours.
In China we grow, way to go!


The problem of preschool education
01 августа 2016
The problem of high-quality preschool education – this is what Techcrunсh authors picked as the most important problem to be solved by billionaires from tech industries. They say if each one of them k... more
The problem of high-quality preschool education – this is what Techcrunсh authors picked as the most important problem to be solved by billionaires from tech industries. They say if each one of them kicks in $1B, the problem will be solved)
The article is certainly useful, it draws attention to the level of preschool education (terrible level). But what surprised me most is the message itself , that benefactors and philanthropists are needed. These three Techcrunch’s editors forgot that a good deal of problems in the world was solved by entrepreneurs, not benefactors. In addition, a technological approach to the child is clearly seen, as though technologies are needed that would solve these problems, and the examples given are oriented on moms.
An important aspect to understand is parents. These are key people who provide the main education. If a parent knows that he/she ensures development of the child – their development will be easier. If a parent has access to services that make parents’ life easier, they will have more time to spend with their children. If a mom is happy and knows how to organize life with her child, then the child will also be happy, self-confident and will gain knowledge more efficiently in the future. All right, this is lyrics that every parent is aware of)
I think that a more viable option would be to look at the preschool education as a sector to invest in, while there are few players in it, it is possible to find a player who will take a domineering position, to take a step from 0 to 1 that will turn this sector upside down.
However, as we once discussed with Nicholas Davidov, percentage of young moms in Silicon Valley investment funds tends toward zero, as a consequence all fund are literally blind to see a sector of moms, children and preschool education in particular. Although young moms make over 50% of all purchases on the Internet and control 2/3 of the world budget.
babystep.tv has started to pave the way and we’ll definitely make our contribution to solving a problem of the current level of preschool education, creating services that make moms’ life easier, establishing an educational system for kindergartens in China and USA, and in the rest parts of the world (30,000 kindergartens of China (10% of all private kindergartens in the country) watch our videos)

techcrunch.com/2016/07/26/lifting-childrens-economic-prospects-through-technology/

Youku-style breakfast
30 июля 2016
Olga, Youku (Chinese Youtube) vice president, invited us for breakfast yesterday:
- During breakfast she told us that babystep had been included in Youku TOP-10 channels which are strategic one... more
Olga, Youku (Chinese Youtube) vice president, invited us for breakfast yesterday:
- During breakfast she told us that babystep had been included in Youku TOP-10 channels which are strategic ones for Alibaba Group (Alibaba purchased Youku in 2015 for $4.2B).
In TOP-10 there are 2 parenting channels and one created by Youku. We are surely important in China. Why? Because we have good content and we are developing a content+commerce model. In a few months, goods sales function tied to our videos will be fully activated (now this function is in alfa mode).
- Later Olga said that we should move on even more aggressively, during the meeting she changed our account manager, specified KPI per month for her team which is 3 times higher than that we have achieved over the last 5 months, although we are the fastest growing channel in terms of subscribed parents. Olga has shared a nice analogy, “Now, when you are in TOP-10, you can be a whimsy child and constantly demand from Youku, taobao and tmall teams all resources they have and send our bp”.
- Olga travels a lot and introduces many new ideas to Youku. For example, they develop a fully-featured MCN-dashboard and for sure this MCN will be the first in Youku for parenting content.
- Olga had a business deal and invested in Michel Phan (CEO ipsy, in 2015 she raised $100M by estimate of $800M, she is the most popular beauty-vlogger with $10 monthly subscription to beauty box. Now Michel enters the Chinese market.
- she told us about Live show and their current growth. Olga invited us to visit the office of the best live show team in China

The night is young

- Live show concept: celebrities cooking. When cooking they make jokes, cry, dramatize and dance and, of course, use products provided by sponsors. In this case, wine, water, honey.
- what’s conversion in sales in this show? Are you ready?... It’s 8% !!! 8% of those who watched the show buy products online in taobao widget designed for videos. Logins peak reached 80,000, they were over 400,000 participants in total. Taking into account that these are pilot versions, I can only imagine how many views and sales we’ll see when the program gains momentum.
- Olga suggested that we also should produce our own live shows in order to become a popular brand for parents and make big sales. On Monday she’ll have a meeting with the team who film the show, share experience and discuss our concepts. Certainly, we are not going to promote wine or other similar products, we’ll create interesting and useful content and products for parents and children. We’ll have to correct our business plan once again. We had scarcely worked it out when something happened and right people advised what opportunities should be used to achieve our goals.
- our breakfast ended at 2 am

No. 1 Channel for parents in China. To be or not to be?
27 июля 2016
No. 1 Channel for parents will be created in the next 6-9 months.
How did it happen? A spouse of Content VP in Bestv has recently given birth to a child and found our videos in wechat, she told... more
No. 1 Channel for parents will be created in the next 6-9 months.
How did it happen? A spouse of Content VP in Bestv has recently given birth to a child and found our videos in wechat, she told her husband that she liked them a lot, he emailed us and invited to a meeting.
So, No. 1 Channel for parents in China we’ll definitely be. There is a “watch-and-purchase” function. Parents will be watching our videos and will be able to buy our products and goods of our partners.
We are beginning to film new content in China)
Bestv is the biggest TV holding after CCTV, with headquarters in Shanghai and 100M paying subscribers.

Meeting bbtree
26 июля 2016
We are going to a meeting with bbtree investors. During the last due diligence they discovered that the only growing parameter in their app was our views. I’m not exaggerating. As to the other functi... more
We are going to a meeting with bbtree investors. During the last due diligence they discovered that the only growing parameter in their app was our views. I’m not exaggerating. As to the other functions, the activity of users was dropping. For that reason, bbtree CEO was replaced along with changing their monetization model.
bbtree is one of the three giants with more than 10,000 kindergartens.
We were invited to discuss how to transform their company asking for our help in establishing a business model, they need our current and new content. Bbtree want to sell products using our brand because parents like high quality of our video tips.
Ivan Solovyev was really surprised when he had received an email with invitation to an important meeting, before that we had received neither statistics nor any requests to meet with bbtree team, and out of the blue after replacing CEO they are asking for a meeting.
This fact proves once again that in China you have to be persistent and patient, and everything clicks into place provided that you have a good product.

Youku interview, rising view by view
25 июля 2016
Interview for Youku on CBME in Shanghai. We have posted today, +22,000 views already)
Proof link:
v.youku.com/v_show/id_XM... more

Meetings in Guangzhou
23 июля 2016
8 hours on a train.
On the way we have seen thousands of empty houses and blocks with high-risers. There were many rice fields, very beautiful ones.
I finished reading Fahrenheit 451. We... more
8 hours on a train.
On the way we have seen thousands of empty houses and blocks with high-risers. There were many rice fields, very beautiful ones.
I finished reading Fahrenheit 451. We arrived in Guangzhou to meet with VIP.com and ibeiliao (there are 22,000 kindergartens and 7M middle-class Chinese parents in their app).
A year ago we tried to arrange a meeting with them and now they offer us to cooperate.

Insights from Children Baby Maternity Expo
21 июля 2016
2,500 manufacturers of children products shared their secrets with us at Children Baby Maternity Expo (the largest exposition of children goods in the world):
- Fantasy Fields, one of the world... more
2,500 manufacturers of children products shared their secrets with us at Children Baby Maternity Expo (the largest exposition of children goods in the world):
- Fantasy Fields, one of the world's largest manufacturers of furniture for children aged 1-6 years in China and USA, their sales volume is $25M, Walmart provides sales volume of 20,000 items with the average purchase amount of $99 per year!!! In total, ~$2M from all Walmart stores in all states per year, and this is a cheap segment, the company’s CEO is proud of it. As a reply to my comment that this number is very small for USA market, their CEO, William explains this is because parents simply don’t realize why they need kids furniture. The rest 90% of sales is provided by Amazon where the main tool is Search Engine Optimization.
There was a case when a mom-vlogger in USA had sold newly-designed child chairs in quantity of 5,000 pieces in just a couple of days, and Walmart made only 20,000 per year. So, quoting Cherdantsev in the historical match, goodbye, Walmart! The content is changing the sales sphere and manufacturers are not aware of this. We know and prepare a product for moms-vloggers) Who is gonna be No.1 brand for parents by 2021?)
- 98% of children products are identical and virtually have no competitive advantages
- the rest 2% have cool designs, but in most cases with poor marketing and the only hope lies with distributors and search requests in online stores;
- many manufacturers admit they didn’t take online sales into account and hardly understand how to sell their products to modern-day moms who use only smartphones and visit retail shops few and far between. The average mom in China makes at least three orders in online stores a week;
- sales volumes of licensed goods (gained from animation films and games for children) of each license seller have been either frozen or decreased during the last two years. The reason is that over the last 3 years tens of animation film producers have entered the market with their characters. Animation films blockbusters take the lead, while the rest have to pick the crumbs from the table. For example, license for animation films with hundred millions of views costs 100.000 RMB (~$15,000) per year for one product. The same situation will be with Masha and Bears (popular Russian animation film) but a bit slower because they have stronger graphics. In my estimation, animaccord will paradoxically be closed due to losses in 2-4 years – they’ll not be able to sustain the large staff. This is similar to game producing companies where it’s necessary to create a new hit every 2-3 years, otherwise they can be closed;
- we have discovered possibilities of promoting innovative children products, our first case – we’ll discuss promoting manufacturers of baby carriages with weighing scales inside, height meter, step tracker, temperature meter, speed meter, carriage location tracker and all the data are automatically sent to the app;
- there is a trend of using augmented reality in tutorials. You take a book, use the publisher’s app and letters, digits, etc. appear on the screen, they are walking and smiling at you. What a “breakthrough” in education.
- ECO, organic, sustainable has not yet turned to mainstream, less than 1% position themselves in this way
- We didn’t plan to visit the exposition, Youku invited us. We made a small poster and stand together with Youku, they promote us., When you negotiate with local manufacturers and tell them that you have a contract with Alibaba you are considered as a high-status company
- In the end, I’d like to say that I love our team, it took us two days to visit hundreds of manufacturers and I’m confident that we have found a good deal of reliable partners who will produce goods together with babystep in the near future. We have got lots of insights and information from a real economy sector)

Pepco's invitation
06 июля 2016
At the end of 2015 we received an unusual invitation.
Andy, CEO of Pepco, No.3 children wear manufacturer in China, No. 9-10 in the world, with 1,200 shops, invited us to his head office in Don... more
At the end of 2015 we received an unusual invitation.
Andy, CEO of Pepco, No.3 children wear manufacturer in China, No. 9-10 in the world, with 1,200 shops, invited us to his head office in Donghuang.
The trip was planned to last for 2 days but stayed for one week.
What I have understood from this trip:
- most Chinese brands slowed down in their growth or their sales volumes decrease every year in the domestic market;
- Chinese brands are very weak in marketing and understanding how to promote the products to moms-millenials, to put it simply they don’t know how to promote products to modern moms on the Internet;
- Chinese parents don’t trust Chinese brands when it comes to quality issues – this began when children got poisoned or died from milk powder, then there were poisoning cases as a result of using toys, and for some manufacturers it all ended up being sentenced to death;
- Pepco produce wear for children aged 6-12 years and launched wear brands two times for children aged 0-6 (the most profitable segment), they failed both times – parents didn’t want to buy Chinese brand;
In the end of the trip Pepco offered us to create a joint venture in which we’ll include our babystep brand, conduct marketing and R&D of children wear, and Pepco will make investment, provide manufacturing and logistics. The investment amount is $7M, our share in the joint venture is 25%.
As tempting as this offer may sound, we didn’t take it, because whoever we consulted with in China on this, they advised us to reject the offer. The main reason is that Pepco is too large and babystep is growing too fast, so you may shift a focus point from growing number of subscribers to time consuming establishing partnership with them and waste time.
While staying in Donghuang we also visited a toys manufacturer who produced over 5,000 electric cars for children a month as well as other transport. The situation is the same: they can produce but hit an iron ceiling of sales channels and trust of buyers. Their founder also offered us a strategic partnership in the sphere of developing children products and their promotion. We didn’t accept this offer either. I think if we had visited other manufacturers we would have faced a similar situation and received similar offers.
Manufacturers need new sales channels and new strong brands to increase their production capacities.
babystep is rapidly growing in China and we’ll be ready to create joint ventures with manufacturers by 2017. The marker will see babystep brand products, these will be high-quality goods to be sold at places where we are showing our videos.
As I have observed, now the main add value is formed by companies with expertise (content) in a specific field, core of loyal clients and appropriate goods for their audience.
The supremacy of product manufacturers, retail store networks, aggregators, market places is fading away, now it is time for companies such as 3c - content-community-commerce targeted at millennials.
Good examples of such companies:
houzz with estimation of over $2B,
ipsy with estimation of $800M,
The Honest with estimation of over $1.7B.
The last two companies from the list earned $100M in 2015.
Now back to manufacturers. Today most manufacturers are ready to any kind of cooperation with those who have sales channels and audience. Look around, probably, you have an audience or sales channel with which you’ll go to manufacturers and we’ll think about new ways of development.


Strategic partnership with Youku
27 июня 2016
We have signed a strategic cooperation contract with Youku. Now, as a partner, we get a lot of options in Youku, personal manager’s assistance and tests of new ideas. This is one of them: babystep.tv... more
We have signed a strategic cooperation contract with Youku. Now, as a partner, we get a lot of options in Youku, personal manager’s assistance and tests of new ideas. This is one of them: babystep.tv is one of the first channels with provided access to youkumall.
In a couple of months you can watch babystep videos in youku and immediately buy products in tmall. You’ll be able to pay for the product while the video is playing. Alibaba and youku are very impressive!)
babystep content+ecommerce strategy is going to the top!
Watch the video to see how it works:
www.facebook.com/ainar.develop/videos/10201822752286051/

HBO and babystep.tv
06 июня 2016
HBO and babystep.tv I’ll remember this remarkable day.
This was a big press-conference in a spectacular hall full of journalists and content market players from China. The event was scheduled... more
HBO and babystep.tv I’ll remember this remarkable day.
This was a big press-conference in a spectacular hall full of journalists and content market players from China. The event was scheduled in 3 performances:
First: HBO and Voole are partners
Second: Voole opens a new channel for children
Third: babystep has become a Voole’s partner in China
This day I’ll remember for long, in terms of content quality our videos were presented on the same level as HBO, we were introduced as a main content provider for Chinese parents at such an important and high-status event!
+70M Voole’s clients, young families for the most part

Kommersant's article about babystep.tv
31 мая 2016
Kommersant newspaper printed an article on our partnerships and business models in China: www.kommersant.ru/doc/3000787
We thank Mark Zavadsk... more
Kommersant newspaper printed an article on our partnerships and business models in China: www.kommersant.ru/doc/3000787
We thank Mark Zavadsky, Alex Vassiliev, Sergey Streltsov for their comments and expert review. A special thanks to Roman Rozhkov for his attention to babystep.tv and our successes in China.

No.2 in TV Top App Charts
27 мая 2016
What a wonderful start of the day!
Our app is the second in the top list after TED.
Coursera is 5-th

Knock knock! babystep is on your Apple TV!
26 мая 2016
Do you have Apple TV? If so, you have a unique chance to watch parenting experts' tips in your app! babystep.tv videos are available now in Russian, Chinese and English , and videos in 5 more language... more
Do you have Apple TV? If so, you have a unique chance to watch parenting experts' tips in your app! babystep.tv videos are available now in Russian, Chinese and English , and videos in 5 more languages are coming up in a couple of weeks.
Enjoy!
itunes.apple.com/us/app/parenting-videos-all-about/id1002963797?ls=1&mt=8

ibeiliao + babystep.tv = 5M more parents
18 мая 2016
New 5M parents from China.
Today we uploaded our videos in ibeiliao and got almost 800,000 views and 130 comments during 5 first hours - they love our videos.
I'm happy.
About i... more
New 5M parents from China.
Today we uploaded our videos in ibeiliao and got almost 800,000 views and 130 comments during 5 first hours - they love our videos.
I'm happy.
About ibeiliao.com : 5M parents and 23,000 kindergartens use their app.

Huivo.com has become our new parner
09 мая 2016
Welcome our new partner from China - Huivo.com,
Huivo is a wechat for parents (1,5M) and kindergartens (5,000), + $40M investment.
babystep videos account for 70% from all video views i... more
Welcome our new partner from China - Huivo.com,
Huivo is a wechat for parents (1,5M) and kindergartens (5,000), + $40M investment.
babystep videos account for 70% from all video views in Huivo app.
We are launching babystep marketplace in Huivo app in the next 2-3 months.
Content+ecommerce = fast growing sales

Grand opening of babystep office in Beijing!
03 мая 2016
Grand opening of babystep office in Beijing!
Yes, for now we a small room without windows)) but this is only the beginning!!
Seriously, the main reason of opening the office now is gett... more
Grand opening of babystep office in Beijing!
Yes, for now we a small room without windows)) but this is only the beginning!!
Seriously, the main reason of opening the office now is getting an official address, we’ll open a bigger office for the whole team at the end of summer.
Actually most of the time we work in partners’ offices. Being with partners is very important in China!
Be fast, be hungry!

GMIC-2015 Best Design Award
29 апреля 2016
We have won at GMIC-2015 in the Best Design nomination held in Beijing. We thank King Bird for the created design, website, apps and believing in us!


Voices.com shared our case study
27 апреля 2016
The world’s biggest voice over company shared babystep.tv’s case study:
1400+ 1-minute videos
91 voice-overs a day
39 voice talent
13 languages

Proof link: <... more
The world’s biggest voice over company shared babystep.tv’s case study:
1400+ 1-minute videos
91 voice-overs a day
39 voice talent
13 languages

Proof link: www.voices.com/client/stories/case-study-babystep

Superstatistics of our Russian Youtube channel
21 апреля 2016
Superstatistics of babystep.tv's Russian channel on Youtube:
1 month: +358,000 views, 1,432 subs
- 39 subscribers for 10,000 views, usually 10-20
- 17 people out of 10,000 views s... more
Superstatistics of babystep.tv's Russian channel on Youtube:
1 month: +358,000 views, 1,432 subs
- 39 subscribers for 10,000 views, usually 10-20
- 17 people out of 10,000 views shared our channel, the usual number is 2-10, 10 is high virality
- our CPM is twice as high as the average, it will be even greater because of the growing views
- the average viewing time per video is 92%, while the average is 30%.

See our channel:

www.youtube.com/channel/UC2E-T2OhcpyDDwDa2iRPYXQ/about

Feeling like at home.
17 апреля 2016
Feeling like at home.
If your company enters a new market, you can devote more time to the correct tuning that will help you feel yourself like at home very quickly rather than studying a new m... more
Feeling like at home.
If your company enters a new market, you can devote more time to the correct tuning that will help you feel yourself like at home very quickly rather than studying a new market. If you are like at home, you receive help, you are always waited for, they share information with you, they don’t try to deceive you, your products are in demand, they are sold at a fair price, partners invest in your business, it’s easy and joyfully working with you, you are always invited for visits.
Feel like at home in new markets, new companies, new places and all the rest that you want to achieve will come much easier.
How I came to this conclusion:
A year ago, before going to China and working and negotiating with our future partners, I decided to read present-day books about China, on how to make business, about their culture, changes in the country and in minds of the people.
I couldn’t find entrepreneurs who could successfully work with China from Russia. In USA, there are also few entrepreneurs who have business with China, for whom this country is even more complicated mystery as compared to Russia )) In California, as it seems to me, only investors and film directors work with China.
I have found many businessmen who sell goods in freight cars / ships, however, this is a business that was established with an old guard of Chinese entrepreneurs, it has a low added value, scalability and poor Internet technologies, which means we can’t learn much from it.
I quickly realized that many people refer to Bronislav Vinogrodsky when talking about China.
We met with him several times. These meetings were held as if I visited another world. Bronislav’s office is similar to the “Hocking’s wormhole”, where time runs in a different dimension. Now I understand that Bronislav shared with me not only his experience and practical tips but also an appropriate attitude to China and its energy, how “to feel like at home”. Probably, this “feeling like at home” is the most important thing. It’s not easy to share with you in this post how “to feel like at home”.
So, having gained knowledge from
- Chinese books about China,
- foreign books about Chinese people,
- our conversations with Bronislav,
- positive attitude and full support from babystep board of directors))
we started our work in China with Ivan Solovyev
Whenever I had a chance and when appropriate, I always asked about the story of a man, how he grew, set up business, raised investments, how he leads people, makes decisions, what’s important to him, how much time he spends with his family… I’m interested in all of these aspects.
Feel like at home in new markets, new companies, new places and all the rest that you want to achieve will come much easier.

Our new partner in China: bbtree
12 апреля 2016
Our new partner in China: bbtree with 20K kindergartens.
babystep statistics: 21 videos, 3 weeks, +1М views.
Grow babystep, grow!

Chinese government's invitation
09 апреля 2016
babystep.tv is invited by Chinese government to be part of China Education Innovation Alliance! Thank you, China!
The list of other companies in the Alliance includes jd.com, China telecom, Bai... more
babystep.tv is invited by Chinese government to be part of China Education Innovation Alliance! Thank you, China!
The list of other companies in the Alliance includes jd.com, China telecom, Baidu, etc.
babystep is the only foreign company in the Alliance.

Proof link:

t.m.youth.cn/transfer/index/url/finance.youth.cn/15/chinapower/xwdt/lby/201604/t20160408_7836256.htm?from=groupmessage&isappinstalled=0