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14 июля 2017
Preparing for tomorrow Expo.
babystep furniture making its first steps in our main market - China.
fbh.wei800.com/
GO, babystep, go!
... more
Preparing for tomorrow Expo.
babystep furniture making its first steps in our main market - China.
fbh.wei800.com/
GO, babystep, go!
The most beautiful and useful furniture in the world.
In China you can find us in taobao, in Russia at shop.babystep.tv

13 июля 2017
You’ll be surprised: how websites and apps developed to help parents actually harm them? This is my personal opinion.
Many moms and dads consciously or unconsciously live with a thought of pare... more
You’ll be surprised: how websites and apps developed to help parents actually harm them? This is my personal opinion.
Many moms and dads consciously or unconsciously live with a thought of parenting being a complicated thing. They believe that frustration about not sleeping first 2 years is normal, that a child is capricious all the time and needs 100% of the time, that a mom’s feeling of guilt is her natural state. There is some ray of hope in moms blogs in Instagram and Youtube but there they don’t usually show problems, what important there is image and positive look. This is cool, this is what inspires moms. How did it happen and is this actually the only way?
The model “parenting is hard and this is normal” is supported by total majority of mass media, movies and more importantly – social networks for moms. There is no conspiracy in this, this is a simple consistency.
For example a child is born, mother asks Google a question, the search shows the article at babycenter in USA, babytree in China, babyblog, baby.ru, detimailru in Russia (only in Russia there are three major players with comparable MAU).
What do moms find when clicking this link? In USA this will be like “TOP-10 ways of making your child sleep”, the article is written by a professional copywriter for SEO, in Russia it more likely will be a blog on the above mentioned platforms depending on the search engine analysis. The tips you find there contain from 10 to 20 steps. Not all of these are bad, certainly there is much subjective experience not tied to your child’s age, yet this is at least something.
Then moms view comments – this is where the DANGER is hidden, in comments many people say that they tried this and that, that didn’t work and worked well, but this is a completely different approach, or “everything is ok, will do”, you came with uncertainty which increased after reading these. After 3-5 months of reading and studying such information a mom sees the following picture – many people have the same problems and most of them failed to manage them and just live on and problems arise one after another. Consequently the model “everybody has problems, it’s ok” is embedded in a parent’s consciousness.
Then a dangerous thing happens – mother stops seeking solutions, stops actively setting up her own life, gets used to a constant background feeling of guilt, gets used to the lack of time to make her dreams come true. She takes the position of a victim and oftentimes doesn’t even recognize this model in her life. Actually she can significantly make her child’s life and that of her own much simpler by using experts’ knowledge and consulting with real parenting experts who will advise what is suited to your child, set up home environment so that it will help and save energy and time, buy less, only the most needed products.

It seems to be ok but within a couple of years, especially during the first year mother develops a big stress because of many not optimized little things, not resolved issues which consume a significant portion of her everyday energy.

The power of little things is in their multitude.
Love and hormones, husband, relatives help but stress is increasingly building up. Sometimes father (or grandmothers, nannies) helps and gives mother some time. However, there it is, the feeling of guilt like “I spend so little time with my child; I went back to work too early; I’m a bad mother; I shout at my child; I’m angry at my child; I’m tired and child needs so much from me.”
The current situation on the Web is programmed in a way so that mothers repeat the same victim model and pass it on to other moms. The victim model within first 2-4 years after the childbirth will last till the appearance of strong companies, brands, platforms that will offer a completely different model of life, these will noticeably make things easier for young parents.
What we believe in at Babystep?
We believe that young parents need support and inspiration. Strong, full-of-energy moms and dads can lay reliable foundations for the future of their children. In the meantime up to the age of 30-40 years an average conscious adult cures himself/herself from childhood traumas, restrictions, negative life models. This happens almost everywhere in the world.
How are we going to inspire parents?
There are several facets we are working at. However in this post I’d like to share why we decided to develop and manufacture furniture for children. We took into consideration the following two key tasks:
- provide more time to moms in everyday life for their tasks and themselves
- create an environment for a child in which he can develop and mom will observe that. She won’t have a feeling of guilt, on the contrary, she will be inspired at her child’s developing and growing progress.

Oftentimes after testing our furniture moms were surprised and noticed that they had much more energy on that day. They didn’t expect that making extra 2-3 hours in a day will be so easy and exquisitely, at the same time providing a developing and safe environment for children. Win-win for everyone. Mother is happy, she has time and energy, her child develops – he can play, read safely, everything is in order and this space fits child’s sizes, and father is happy that everybody is happy :)
We offer a chance of not just buying the furniture but also having an opportunity to call our parenting experts and get a free consultation on how to arrange a home environment, lifehacks for every family.
Our experts do not strive to sell more products, what drives them is a need to help parents. Sometimes our products can help, sometimes parents will do without them, although most people still do not take any steps and the product is definitely ready to be used and solve their problem.
Therefore make sure to visit our website shop.babystep.tv and call our experts)
Give us a chance to help you.

04 июля 2017
Inspiring parents, HQ Ikea, 150 prototypes.
+2 free hours for moms every day.
shop.babystep.tv/

Childbirth brings not only joy and... more
Inspiring parents, HQ Ikea, 150 prototypes.
+2 free hours for moms every day.
shop.babystep.tv/

Childbirth brings not only joy and love but plenty of concerns, lack of sleep, feeling of guilt, growing stress, absence of your own private time, time to solve issues, implement personal plans.
2 years ago we at babystep tried to find answers to the following questions: what inspires parents? What helps parents be happy? What helps finding strength for a personal life, self-development, new plans and self-fulfillment in all aspects of life, not only in the role of parents?
Then we decided to create a collection of educational videos, we shot 1,000 of them. Many people are aware of our rapid growth in terms of popularity in China, in 2017 we are launching in USA.
2 years ago we also understood that a huge potential to inspire parents lies in a proper arrangement of home environment because a child up to 6 years old spends most of the time at home. Home environment can both help and essentially complicate life of the whole family. We were really surprised at the fact how many children furniture items were far from ideal sizes and understanding goals of a child’s room, understanding physiology and psychology of your child.
When we contacted HQ ikea they replied that they work only with their own designers and do not recruit experts. So we started to develop child’s developing environment ourselves. We realized that this is a startup inside our current startup so we didn’t set big goals but decided to try.
150 prototypes, 50 families, 3 kindergartens from USA, China, Russia participated in testing our furniture during 2 years. So half a year ago we came up to sizes, shapes, designs in which we were confident.
We began to look manufacturers. To our amazement, we found a Russian manufacturer that was in accord with our understanding of quality, sustainability, prices, terms.
It took 5 months of setting up the production and then our first two containers were shipped to China, our main market. Certainly, we faced some challenges.
During our recent board of directors's meeting at babystep we decided to launch sales in Russia in July of 2017, carry out several promotion campaigns and analyze the market reaction.
shop.babystep.tv is a website where you can purchase furniture and create a wonderful environment for your child. Believe me this effect will surprise you.
In the following posts I’ll explain how our furniture provide 2-3 extra free hours a day to parents, and children have opportunities to discover and develop themselves in an ideally arranged environment.
You can share this post with your friends who are parents or expectant parents))
shop.babystep.tv/

02 июля 2017
Today I've had a dialogue with my son:

- Dad, what are you doing?
- I’m reading a book about Intel
- Why?
- I want babystep to grow to the same size and become a h... more
Today I've had a dialogue with my son:

- Dad, what are you doing?
- I’m reading a book about Intel
- Why?
- I want babystep to grow to the same size and become a helpful company
- You are making a mistake
- In what?
- You can’t build the analog of something if you are doing the same things. You told me that everything changes all the time. It’s impossible to repeat anything.
- Then I explained why despite all this it is important to study experience of other companies, but this is a different story
I’m sitting and smiling, rejoicing at my son’s “natural” critical analysis. We began to test him at the age of 3. Critical analysis, the capability of analyzing, thinking independently, can become a foundation in many aspects of human’s life. For example by 3 years our son asked us whether he could quit the kindergarten because “I’m always told what to do and when”. This is one of the consequences not really convenient to us as parents but I believe that it is worth supporting my son when he feels what is better for him.
These very moments drive me most – when I see the results of my son, results of users of babystep.tv products and services
One more thing, I discovered that a new London Grammar album was released, the weekend was a success!

02 июня 2017
We have reached 12.1 M views in just 4 weeks after uploading our 10 videos in youku and qq.video.com (tencent video). We used a new method of promoting videos: big data analyze. As a result, in the me... more
We have reached 12.1 M views in just 4 weeks after uploading our 10 videos in youku and qq.video.com (tencent video). We used a new method of promoting videos: big data analyze. As a result, in the meeting with VP Content, Alibaba the question to us was “how do you grow so fast?”
The average number of views per video is 400K, the average view time is 68%. Perhaps, such a high number of views for educational videos has never been observed. Only music videos and animated movies usually gain these numbers in such a short period.
In 2016 we became the fastest growing (in terms of the number of views) content provider for parents in China having reached 100 M views, our goal in 2017 is to become #1 in terms of the number of views in China reaching 1B views. For us the number of views means distribution of our knowledge, helping parents, winning their trust as well as traffic for our ecommerce that we plan to open in 2017. The most expensive thing for any ecommerce is traffic, and we are actively resolving this issue)